Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
致那些离经叛道者。那些格格不入的反叛分子。那些惹是生非的家伙。那些方孔里的圆钉。那些异想天开的人，那些不守规矩的人。他们不喜欢墨守成规。你可以支持或反对他们，赞美或贬低他们。但你无法忽视他们。因为他们改变了世界，他们推动了人类的进步。尽管它们看起来像是疯子，但我们在他们身上看到了天才的闪光。因为那些疯狂地认为自己能改变世界的人们，正在改变世界。

——Apple Inc.
——苹果公司广告