欧美文化 | Gucci 古驰

Gucci
古驰

Gucci is an Italian fashion and leather goods brand, part of the Gucci Group, which is owned by French company Kering formerly known as PPR. Gucci was founded by Guccio Gucci in Florence in 1921. Gucci generated about €4.2 billion in revenue worldwide in 2008 according to Business Week magazine and climbed to 41st position in the magazine's annual 2009 “Top Global 100 Brands” chart created by Interbrand. Gucci is also the biggest-selling Italian brand. Gucci operates about 278 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees and upscale department stores.
古驰是古驰集团旗下的一个意大利时装和皮制品品牌。其所有者是法国开云公司,前身为巴黎春天集团。1921年古奇欧·古驰在佛罗伦萨创办了古驰。根据《商业周刊》的调查,2008年古驰在全球范围的收入约合42亿欧元,并在2009年国际品牌集团发起的《商业周刊》年度“全球百大品牌”排行榜中上升至41位。同时,古驰是最畅销的意大利品牌,在全球范围内拥有278家(截至2009年9月)直营门店,并通过连锁加盟店和高档百货公司进行批发销售。

With beginnings at the end of the 19th century, the Gucci Company became one of the world's most successful manufacturers of high-end leather goods, clothing, and other fashion products. As an immigrant hotel worker in Paris and later London, young Guccio Gucci (1881-1953) was impressed with the luxurious luggage he saw urbane guests bring with them. Before leaving, he visited the manufacturer, H. J. Cave & Sons. Upon returning to his birthplace of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop in 1920 that sold fine leather goods with classic styling. In the Forbes list for 2013, Gucci was ranked the 38th most valuable brand.
古驰公司创办于19世纪末,在制作高端皮制品、服装和其他时尚产品方面是世界上最成功的制造商之一。古奇欧·古驰(1881—1953)作为移民曾先后在巴黎、伦敦的酒店工作过,那些温文尔雅的顾客随身携带的奢华行李箱深深触动了他。回国前,他拜访了知名制造者H. J. 卡弗 & 萨斯。因为古驰的出生地佛罗伦萨以其高品质的原材料和技术精湛的手工匠人闻名于世,1920年,古奇欧·古驰一回到出生地,就创办了一家销售经典式样的精细皮革制品商店。2013年福布斯排行榜上,古驰荣膺第38大最有价值品牌。