Audi
奥迪
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury automobiles. Audi oversees worldwide operations from its headquarters in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. Audi has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966, following a phased purchase of Audi AG's predecessor, Auto Union, from Daimler-Benz. Volkswagen re-launched the Audi brand with the 1965 introduction of the Audi F103 series.
奥迪是德国一家汽车生产商，负责设计、制造、销售和分销豪华轿车。其总部设在德国巴伐利亚州因戈尔施塔特，掌控全球业务。奥迪旗下汽车在全球九大生产基地进行生产。1966年大众汽车从戴姆勒-奔驰公司分阶段收购了奥迪的前身汽车联盟之后，奥迪一直是大众汽车的子公司，其股权的99.55%为大众所有。1965年，大众引入了奥迪F103系列，重新启动了奥迪这一品牌。
The company name is based on the Latin translation of the surname of the founder, August Horch. “Horch”, meaning “listen” in German, becomes “audi” in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning “Advantage through Technology”. However, since 2007 Audi USA has used the slogan “Truth in Engineering”. Audi is a member of the “German Big 3” luxury automakers, along with BMW and Mercedes-Benz, which are the three best-selling luxury automakers in the world. On 14 November 1899, August Horch (1868-1951) established the company A. Horch & Cie. in the Ehrenfeld district of Cologne. Three years later in 1902 he moved with his company to Reichenbach im Vogtland.
“奥迪”二字来自奥迪创始人奥古斯特·霍希的姓氏拉丁文翻译。“霍希”在德语中意为“聆听”，在拉丁语中则为“audi”。奥迪商标的四个环代表了奥迪前身汽车联盟下的四个汽车子公司。奥迪的标语是Vorsprung durch Technik，意为“科技引领创新”。然而，从2007年起，美国奥迪开始采用“工程中的真理”这一口号。奥迪是德国三大豪华汽车制造商之一，另外两个是宝马和梅赛德斯-奔驰，三者都是全球最畅销的豪华车生产商。1899年11月14日，奥古斯特·霍希(1868—1951)在科隆埃伦费尔德地区成立了霍希公司。三年后的1902年，霍希将公司迁往赖兴巴伊姆福格特兰。
