Burberry
博柏利

Burberry Group Plc, founded by Thomas Burberry who was a former draper's apprentice, distributes unique luxury outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. Burberry designs and sources apparel and accessories, selling through a diversified network of retail (including digital), wholesale and licensing channels worldwide. It has more than five hundred stores in over fifty countries.
博柏利集团，由一名曾是布衣店的学徒——托马斯·博柏利创立，生产独特的奢华外套、时尚配饰、香水、太阳镜及化妆品。博柏利在独立设计服装及配饰的同时也会进行直接采购，通过多样的方式进行销售，比如零售(包括电子销售)、批发和全球授权经销店。如今在50多个国家拥有超过500家店面。

In 1914, Burberry was commissioned by War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the “trench coat”. After the war, the trench coat became popular with civilians. In current, Burberry becomes a symbol of the “trench coat”. “Burberry” was the original name, but then the company soon switched to using the name “Burberrys”, after many customers from around the world began calling it “Burberrys of London”. This name is still visible on many older Burberry products. In 1998, Burberrys changed their marketing name to Burberry. The Equestrian Knight and Burberry check were registered as the trademarks belonging to Burberry.
1914年，博柏利受陆军指挥部委托改造军官大衣以适应战时环境，于是发明了军用防水大衣。战后，大衣在百姓间深受欢迎。如今，博柏利已经成为风衣的象征。“Burberry”是最初的品牌名，但后来因全球许多顾客称之为“Burberrys of London”，公司换用“Burberrys”这个名字。许多老款产品上仍然可见“Burberrys”这一名称。1998年，公司将品牌名称改成原来的“Burberry”。“博柏利骑士”和“博柏利格纹”被注册成为专用商标。

In 2014, Burberry ranked 73rd in Interbrand's ‘Best Global Brands’ report, listing the world's most valuable brands. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
2014年博柏利在国际品牌集团公布的“全球价值最高品牌”的报告中位列全球第73名。该公司在伦敦证券交易所上市，并成为富时100指数名单中的一员。