Coca-Cola
可口可乐
Coca-Cola is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since 27 March, 1944). Originally Coke was intended as a patent medicine when invented in the late 19th century by John Pemberton.
可口可乐由位于佐治亚州亚特兰大的可口可乐公司生产,通常被简称为“可乐”(1944年3月27日公司在美国注册了该商标)。19世纪晚期药剂师约翰·彭伯顿发明了可口可乐,但初衷是作为一种专利药品使用。
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee.
可口可乐公司偶尔也会在其品牌名下推出其他种类的可乐饮品。其中最常见的就是健怡可乐,还有包括像无咖啡因的可口可乐、无咖啡因的健怡可乐、樱桃味可乐、零度可乐、香草味可乐及含柠檬、酸橙、咖啡的特殊品种。
The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles.
可口可乐的实际生产与分销过程遵循经销商模式。可口可乐公司只生产浓缩甜浆,然后将其卖给全球的经销商,这些经销商拥有一个或多个地区的可口可乐的经销权。经销商将甜浆与过滤水、增甜剂掺在一起,并在装瓶、装罐前充入二氧化碳。
Since it announced its intention to begin distribution in Burma in June 2012, Coca-Cola has been officially available in every country in the world except Cuba and North Korea. Based on Interbrand's best global brand study of 2011, Coca-Cola was the world's most valuable brand.
自从可口可乐在2012年6月计划在缅甸开始销售,可口可乐在全球除了古巴、朝鲜以外的其他国家都有出售。根据国际品牌集团2011年全球最佳品牌调研,可口可乐成为全球最有价值的品牌。
