McDonald's
麦当劳
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.
麦当劳公司是全球最大的汉堡连锁快餐店，它以超过3.5万家销售店为渠道，每天服务119个国家约6800万顾客。该公司最初以烧烤店的形式，由理查德和莫里斯·麦当劳于1940年在美国设立，总部就设在美国。1948年，他们将原先的生意改成了流水线生产的汉堡柜台的方式。
McDonald's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries.
麦当劳最初销售汉堡、芝士堡、炸鸡、炸薯条、早餐小食、不含酒精的饮料、奶昔和甜品。为了迎合顾客多样化的口味，公司开始扩大他们的菜单，加入了沙拉、鱼、卷饼、冰沙、水果和调味薯条。
In 2006, McDonald's introduced its “Forever Young” brand by redesigning all of its restaurants, the first major redesign since the 1970s. To warm up its look, the restaurants have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Many restaurants now feature free Wi-Fi and flat screen TVs.
2006年，麦当劳通过重新设计它所有的餐厅来引进“青春永驻”这一品牌。为了使其外观看起来更柔和，餐厅减少了塑料的使用，增加了砖块和木制品，并加以现代化的挂灯制造柔光。许多餐厅现在还以免费的无线网络和平板电视为特色。
With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.
伴随着麦当劳在国际市场上的扩张，公司已经变成了全球化的象征和美国生活方式的代表。它的显著地位也使其成为公众关于肥胖、企业伦理及消费者责任等方面的热点话题。
