Tiffany & Co.
蒂芙尼
Tiffany & Company (known colloquially as Tiffany or Tiffany's) is an American multinational luxury jewelry and specialty retailer, having headquarters in New York City, United States. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, watches, personal accessories, as well as some leather goods. Many of these goods are sold at Tiffany stores, as well as through direct-mail and corporate merchandising. Tiffany is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style.
总部设在美国纽约的蒂芙尼公司(俗知的“蒂芙尼”)是一家跨国奢侈珠宝品牌和专业零售商。它销售珠宝、标准纯银制品、瓷器、水晶、文具、香水、手表、个人配饰和一些皮革制品。这些商品大多通过实体店渠道、直邮渠道和公司渠道进行销售。蒂芙尼因其奢侈品而为大众熟知，尤其凭借钻石珠宝闻名于世。蒂芙尼将自身推销为时尚与品位的裁定者。
Founded by Charles Lewis Tiffany and John Young in New York City in 1837 as a “stationery and fancy goods emporium”, the store initially sold a wide variety of stationery items. The name was shortened to Tiffany & Company in 1853 when Charles Tiffany took control and established the firm's emphasis on jewelry.
作为由查尔斯·刘易斯·蒂芙尼和他的同学约翰·杨于1837年在纽约成立的“文具和时尚精品店”，蒂芙尼最初出售各种文具。查尔斯·蒂芙尼接手公司并将重点放在珠宝上之后，公司的名字于1853年缩写为蒂芙尼公司。
After the initial “Blue Book” Tiffany catalog was published in 1845, Tiffany continued to use its catalog as an advertisement strategy. The Tiffany catalog is one of the first catalogs to be printed in full color and was free until 1972. Tiffany's mail-order catalogs reached fifteen million people in 1994. In addition to the mail-order catalog, Tiffany displays its advertisements in many locations, including bus stops, in magazines and newspapers, and online.
自1845年发行“蓝皮书”产品目录开始，蒂芙尼始终将产品目录作为其宣传战略。1972年前，蒂芙尼的产品目录是第一批完全彩印且免费发放的目录之一。蒂芙尼的邮购商品目录广告在1994年送达1500万人。除了邮购商品广告目录，蒂芙尼还在很多地方展示它的广告，包括公共汽车停靠站、报刊和网络。
