Elle
Elle杂志
Elle is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment. Elle is also the world's best selling fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French, means “she” or “her”. In the 1960s, it was considered to “not so much reflect fashion as decree it”, with 800,000 loyal readers and a then famous slogan: “Si elle lit, elle lit Elle (If she reads, she reads Elle)”.
《ELLE》是一本专注于时尚、美容、健康和休闲娱乐的国际生活杂志,是世界上最畅销的时尚杂志,由1945年皮埃尔·拉扎瑞夫和艾莲娜·高登在法国创办。杂志名字Elle,在法语中的意思是“她”或“她的”。20世纪60年代的《ELLE》在读者眼中“与其说紧随时尚,其实更像在定义时尚”,拥有80万忠实读者。那时候它有一句非常有名的口号:“只要她会读,那一定读《她》”。
Today, it is the world's largest fashion magazine, with forty-three international editions in over sixty countries. Elle reaches over twenty-one million readers. The vast majority (82%) of Elle 's readers are women between the ages of eighteen and forty-nine. Elle readers have a median age of 34. 7 years. 40% of readers are single, and the median annual household income is $69,973. “Our readers are young enough to think about life as an adventure and old enough to have the means to live it”, said Robbie Myers, editor in chief.
如今《ELLE》杂志已成为世界上最大的时尚杂志,在世界60多个国家以43种语言发行。《ELLE》杂志的受众读者多达2 100万,约82%的读者是18岁到49岁之间的女性,读者平均年龄为34. 7岁。40%的读者为单身,读者平均家庭年收入为69 973美元。杂志主编罗比·麦尔斯透露:“我们的读者,既有年轻人勇于冒险的年龄优势,也有支付得起杂志的年龄条件。”
Elle entered Chinese market in the year of 1988 as the first international magazine ever approved by authority into the mainland market. Sixteen years of market practice has earned Elle a good reputation among Chinese young office ladies. It has ever since become the very touchstone of various international brands aiming at the huge potential market in China.
《ELLE》杂志1988年进驻中国,成为首家获得官方正式许可在中国大陆发行的国际性杂志。入驻16年来,《世界时装之苑——ELLE》广受中国年轻白领女性的青睐,并一
