信例1
Subject:Areas to expand
Dear Mr. Collins,
Thanks for meeting with me last week and sharing some ideas regarding the future direction you would like to see Carbo-Coffee take. I have a few suggestions for markets to concentrate on in the next 10 months.As shown by recent marketing data, the Pacific northwest is already completely saturated with small coffee brands—getting even a small piece of the market share would be difficult.I propose to focus on a rather untouched market, the southwestern states.With your approval, I can begin to conduct a few marketing studies.
Sincerely, Alice
主题:开拓的区域
尊敬的柯林斯先生:
感谢您上周会见我,与我分享了您对于卡波咖啡的未来发展方向的一些想法。关于未来10个月应该着力开发的市场,我有几点建议。最近的营销数字显示,太平洋西北地区的市场已经被一些小咖啡品牌占领了,市场完全饱和了——即使是想获得一小部分市场份额,也都很困难。我建议着力开发西南地区,那是一块尚待开发的市场。如果您同意,我可以开始做一些市场调研工作。
诚挚的艾丽斯
信例2
Subject:Results from focus group
Dear Lindsey,
I wanted to get back with you about the results from this morning's focus group. We were very surprised with some of the findings, specifically about the high-level of brand recognition we've already managed to achieve after only 6 months active advertising.We were a little disappointed with the brand image, but we have a lot to go on to make improvements.I've finished the official report from the group and have attached it to this e-mail.Please review it and let me know what your impressions are.
Looking forward to hearing from you soon.
Charley
主题:来自焦点小组的调研结果
亲爱的林赛:
我想再和您谈谈今天早上来自焦点小组的调研结果。我们对那些调研结果感到非常惊讶,我们只做了6个月的广告就已获得如此高的品牌知名度。我们对品牌形象有点失望,不过我们还可以做很多改进。我已经看完了来自焦点小组的正式报告,并在此邮件中附上。请您看看,然后和我说说您的印象是怎样的。
期待很快收到您的回复。
查理
更多好用句
营销计划
1.I have a few suggestions for markets to concentrate on in the next 10 months./关于未来10个月应该着力开发的市场,我有几点建议。
2.I propose to focus on a rather untouched market, the southwestern states./我建议着力开发西南地区,那是一块尚待开发的市场。
3.Newspaper ads will run daily one month before the product release date./产品发布一个月前,我们将开始每天在报纸上登广告。
4.There will be a summer campaign from June 28th to August 31st./6月28日至8月31日将开展一次夏季宣传活动。
5.We will hold a news conference in Shanghai to launch the new product./我们将在上海举办新产品的新闻发布会。
6.We'll broadcast the commercial as our product comes out./产品推出后我们将进行广告宣传。
7.We'll sponsor a charity concert in Chengdu for the victims of the earthquake./我们将在成都赞助一场纪念地震遇难者的音乐会。
8.We've chosen“Green Life”as our advertising theme./我们已经选择“绿色生活”作为我们的广告主题。
调研结果
9.We were very surprisedwithsome of the findings./我们对那些调研结果感到非常惊讶。
10.According to the focus group, the target consumer showed great interest in this version./根据固定人群的调查结果,目标消费群体对这个版本表现出极大的兴趣。
11.Our new products have been very successful in our test market./新产品在我们的测试市场取得了显著成功。
12.The feedback from the consumer sources tells us that our product may not be as marketable as we had hoped./来自客户源的反馈信息表明我们的产品没有我们预期的那样受欢迎。
13.With the initial run in the test market, there was a low customer acceptance of our product./在测试市场的首轮发行中,客户对我们的产品的接受率很低。