《经济学人》小词详解

Veritable vs Venerable

Seethe vs Soothe

Let me ask you. Any past traumas in your life?
我来问你。你以往受过精神创伤吗？

Apex vs Ape

千头万绪的事，说到底是千家万户的事。
The myriad of things we attend to all boil down to matters concerning every household.

First, scare companies by laying bare where they are failing. Then soothe them with counsel on how to improve.
首先明白地指出企业的不足，吓住它们。然后再提出改进的建议，安抚它们。